Directory Submission - A Way of Web Promotion You have developed a website. Now you need to promote this website to achieve the good result for your business queries. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. So directory submission is used by SEO experts as a common web promotion tool. A web directory is a platform maintained on World Wide Web with information and links of different websites in the form of a catalogue. An ideal web directory will classify websites of different topics in to categories and then subcategories. Directory service providers agree to include websites into their categories. Some of them allow submitting sites free of cost, while some directories need reciprocal link and some are paid. There are certain guidelines to be followed for directory submission. You should submit the site in the most appropriate category based on the theme of your website. See that the directory has the relevant category or classification to meet your business needs. See the page rank, instances and back links etc of the directory to which you are submitting. If it is a new directory see whether it is cached or not and see the on which date it cached. See the status of other sites which are submitted in it. It should be noticed that directory uses optimized search techniques and past performance of directory has been good. The URL submitted to the directory is reviewed by an editor. They determine whether the submission of particular website is appropriate in terms of the description, content and category in the directory or not. So SEO experts should keep in mind the instructions of editors or reviewers and follow the necessary guidelines. Submission in quality web directories can generate traffic for your website. This helps to promote your business sales. It helps in the visibility of website in the World Wide Web and generates more publicity. Moreover submission to directory helps in increasing back links and instances of your website. Thus directories can be used as an effective advertisement and promotion techniques to promote your online business.